VICARIOUS creates shareable brand experiences that drive customer engagement and increase revenue and visibility for nonprofit and corporate enterprises.

Our principal Cari Sánchez-Potter is a marketing professional, brand builder, content creator and storyteller passionate about forging creative partnerships and crafting unique brand experiences. She is a trained gastronomist with an entrepreneurial mind who has 10 years of experience in business development, strategic partnerships, event production, media and sponsor relations, multi-channel marketing and project management. Learn more about our team here!


VICARIOUS events strengthen brand presence and build excitement.


 VICARIOUS has produced three award-winning cookbooks and has extensive project management, account management and sponsor activation experience with local, national and global brands.

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VICARIOUS Kitchen is an interactive culinary cultural exchange where local cooks from different cultural backgrounds teach intimate cooking classes in private homes. 


Learn about upcoming events produced by VICARIOUS, from intimate cooking workshops to community-wide food and drink festivals.