VICARIOUS has extensive project management, account management and sponsor activation experience with local, national and global brands.
Cari Sánchez-Potter is a marketing professional, brand builder, content creator and storyteller passionate about forging creative partnerships and crafting shareable brand experiences. She is a trained gastronomist with an entrepreneurial mind who has 10 years of experience in business development, strategic partnerships, event production, media and sponsor relations, multi-channel marketing and project management. Learn more and view her portfolio of work at carisanchezpotter.com.
From a celebration of pimento cheese in Atlanta, to a lakeside feast featuring top chefs in North Carolina, to a celebration of the Juicy Lucy in Minnesota, the Tillamook Melty Fest Tour traversed America visiting new cities and partnering with old friends to create curated regional experiences that celebrated all the culinary richness America has to offer. Cari acted as Project Manager for the first-ever Melty Fest Tour, forging chef partnerships and producing influencer and consumer-facing events in six cities to share Tillamook's award-winning cheddar and ice cream.
The Legend Series dazzled Northeast Florida with pop-up dinner events that showcased the best of the region’s culinary, visual, musical and performing arts. Events were held in unexpected locations like parking garages, abandoned buildings – even cemeteries – and the location, entertainment, menu and theme for each event remained secret until the day of the dinners. Grassroots marketing tactics and strategic community partnerships ensured each event sold out in mere seconds. In 2015, our principal Cari was awarded the Arts Innovator honor by the Cultural Council of Greater Jacksonville for breaking new ground and elevating Jacksonville's culinary culture through The Legend Series.
The George Doro Fixtures Company was established in 1919 in Jacksonville and operated as a family-owned business making architectural millwork for nearly a century. Iconic Real Estate Investments purchased the property and intends to rehabilitate as many of the original buildings as possible. Cari worked with them to help establish a comprehensive brand and regional presence for the mixed use development that facilitated an atmosphere of community engagement and allowed for innovative placemaking to further activate downtown Jacksonville. Once complete, this complex will transform the corner of Bay Street and A. Philip Randolph into an epicenter for culinary, cultural and artistic creativity by embracing tenants who will be catalysts to redevelop and reimagine the area.
As one of the first employees and general manager of Intuition Ale Works, Cari focused on brand identity, creative marketing strategies, communications, community engagement and event programming for this groundbreaking local craft brewery.
Since the brewery opened in 2010, the craft beer industry in Jacksonville has become a source of local cultural pride and a shining star of the region’s economic development. Intuition gained statewide notoriety by being the first craft brewery in Florida to offer their products in cans, and played a major role in kicking off a local craft beer culture that is helping give an identity to Jacksonville.
Cari co-founded King Street Farmers Market in Jacksonville, Florida to activate a previously vacant lot on King Street and provide a forum for farmers, food trucks, artisans and other local food businesses to sell their products during the week.
We have produced three award-winning cookbooks! Give us a call to discuss how a cookbook can engage customers with your brand.
We partnered with the Cummer Museum of Art and Gardens on The Chef's Canvas, an artful cookbook published in 2016 that pairs Northeast Florida's top chefs, bartenders and brewers with art works from the Museum's collection. The goal of the project was to provide a new, innovative way for Museum patrons to engage with the art works on display, and to unite different facets of Northeast Florida's cultural community. Cari acted as project manager and editor for the cookbook. The Chef's Canvas won gold medals from the Gourmand World Cookbook Awards, Independent Publisher Book Awards and American Advertising Federation.
Cooking with Intuition is a multi-award-winning cookbook published by Jacksonville brewery Intuition Ale Works. Cari acted as project manager and co-author, collaborating with over 50 local chefs, food trucks, home cooks and homebrewers to present a coffee table book which VOID Magazine described: "This is a book that will make you say 'Damn, I'm proud to be from Jacksonville.'" Cooking with Intuition received first place and Best in Show awards from Next Generation Indie Book Awards, The National Indie Excellence Book Awards, Independent Publisher Book Awards and the American Advertising Federation.