VICARIOUS has extensive project management, account management and sponsor activation experience with local, national and global brands.

Cari Sánchez-Potter is a marketing professional, brand builder, content creator and storyteller passionate about forging creative partnerships and crafting shareable brand experiences. She is a trained gastronomist with an entrepreneurial mind who has 10 years of experience in business development, strategic partnerships, event production, media and sponsor relations, multi-channel marketing and project management. Learn more and view her portfolio of work at



We have produced three award-winning cookbooks! Give us a call to discuss how a cookbook can engage customers with your brand.