VICARIOUS is passionate about implementing grassroots marketing tactics and creating authentic experiences worth sharing.
While we have experience with traditional marketing and PR methods, we believe in engaging influencers and cultivating brand ambassadors in order to have the biggest impact. We specialize in creative marketing strategies, along with:
Community Engagement | Strategic Community Partnerships | Grassroots Marketing Tactics |
Pop-Up and Experiential Events | Grand Openings | Media Events |
Brand Identity | Communications Strategy | Social Media |
Philanthropic Efforts | Public Relations
Since 2011, The Legend Series has dazzled Northeast Florida with pop-up dinner events that showcase the best of our area’s culinary, visual, musical and performing arts. Events are held in unexpected locations like parking garages, abandoned buildings – even cemeteries – and the location, entertainment, menu and theme for the each event remain secret until the day of the dinners. Grassroots marketing tactics and strategic community partnerships have ensured each event sells out in mere seconds. In 2015, our principal Cari was awarded the Arts Innovator honor by the Cultural Council of Greater Jacksonville for breaking new ground and elevating Jacksonville's culinary culture through The Legend Series.
The George Doro Fixtures Company was established in 1919 and operated as a family-owned business making architectural millwork for nearly a century. Iconic Real Estate Investments recently purchased the property and intends to rehabilitate as many of the original buildings as possible. We're working with them to help establish a comprehensive brand and regional presence for the mixed use development that facilitates an atmosphere of community engagement and allows for innovative placemaking to further activate downtown Jacksonville. Once complete, this complex will transform the corner of Bay Street and A. Philip Randolph into an epicenter for culinary, cultural and artistic creativity by embracing tenants who will be catalysts to redevelop and reimagine the area.
As one of the first employees and general manager of Intuition Ale Works, Cari focused on brand identity, creative marketing strategies, communications, community engagement and special event planning for this groundbreaking local craft brewery.
Since the brewery opened in 2010, the craft beer industry in Jacksonville has become a source of local cultural pride and a shining star of the region’s economic development. Intuition gained statewide notoriety by being the first craft brewery in Florida to offer their products in cans, and played a major role in kicking off a local craft beer culture that is helping give an identity to Jacksonville.
We co-founded King Street Farmers Market in order to activate a previously vacant lot on King Street and provide a forum for farmers and other local food businesses to sell their products during the week.
We have produced two cookbooks, with another in the works! Give us a call to discuss how a cookbook can engage customers with your brand.
We partnered with the Cummer Museum of Art and Gardens on The Chef's Canvas, an artful cookbook published in 2016 that pairs Northeast Florida's top chefs, bartenders and brewers with art works from the Museum's collection. The goal of the project was to provide a new, innovative way for Museum patrons to engage with the art works on display, and to unite different facets of Northeast Florida's cultural community. Cari acted as project manager and editor for the cookbook. The Chef's Canvas won gold medals from the Gourmand World Cookbook Awards, Independent Publisher Book Awards and American Advertising Federation.
Cooking with Intuition is a multi-award-winning cookbook published by Jacksonville brewery Intuition Ale Works. Cari acted as project manager and co-author, collaborating with over 50 local chefs, food trucks, home cooks and homebrewers to present a coffee table book which VOID Magazine described: "This is a book that will make you say 'Damn, I'm proud to be from Jacksonville.'" Cooking with Intuition received first place and Best in Show awards from Next Generation Indie Book Awards, The National Indie Excellence Book Awards, Independent Publisher Book Awards and the American Advertising Federation.
Cari was the project manager and editor for Calli Marie BAKES, a coffee table-worthy, kitchen-ready cookbook with recipes inspired by coffee shop cuisine released in winter of 2016.