Cari Sánchez-Potter is the owner and principal of VICARIOUS. She is a culinary entrepreneur trained gastronomist, award-winning cookbook author and food writer.

Cari is the owner of The Legend Series, a pop-up art and dining series that showcases the best of Northeast Florida's culinary, visual and performing arts in highly unusual locations. In 2015, Cari was awarded the Arts Innovator honor by the Cultural Council of Greater Jacksonville for breaking new ground and elevating Jacksonville's culinary culture through The Legend Series.

Cari partnered with the Cummer Museum of Art and Gardens on The Chef's Canvas, an artful cookbook published in spring 2016 that pairs Northeast Florida's top chefs, bartenders and brewers with art works from the Museum's collection, and was the project manager for Calli Marie BAKES, a cookbook exploring simple and delicious recipes inspired by coffee shop cuisine.

In her role as general manager of Intuition Ale Works, Cari focused on branding, communications strategy, marketing, community relations and event production. She authored and self-published the brewery's multi-award-winning cookbook, Cooking with Intuition, and co-founded the King Street Farmers Market.

Cari was recognized as a 40 Under 40 by the Jacksonville Business Journal and was described by the publication as a "leader looking to shape the city's image." The Local Palate, a Charleston-based magazine about the food culture of the South, hailed her as a "wunderkind" who "puts Jacksonville on the map."

Cari holds a Bachelor of Science in Marketing from Boston College and a Master of Arts in Gastronomy from The University of Adelaide / Le Cordon Bleu in South Australia. She grew up in Ohio and has lived in Buenos Aires, Argentina; San Sebastian, Spanish Basque Country; Kobe, Japan; Adelaide, South Australia and St. Gallen, Switzerland. Her experience living and traveling on five different continents has informed her approach to the local cultural initiatives she spearheads.

For more information and to see her portfolio of work, visit www.carisanchezpotter.com.